Norman Rockwell: The Business of Illustrating the American Dream 

 Now On View

Norman Rockwell, Home for Christmas, 1967. Illustration for McCall’s, December 1967. Norman Rockwell Museum Collection, Norman Rockwell Art Collection Trust. (c) Licensed by Norman Rockwell Family Agency. All rights reserved.

STOCKBRIDGE, MA—Norman Rockwell Museum presents a new exhibition exploring the business and cultural context of Rockwell’s art. Norman Rockwell: The Business of Illustrating the American Dream examines how Rockwell navigated relationships with publishers, advertising clients, and other business entities to create work that shaped and reflected American culture and influenced notions of the American Dream. Based on extensive research in the Norman Rockwell Museum archives by guest curator Deborah Hoover, the exhibition shines new light on the interplay of artistry, advertising, consumerism, business relationships, and ambitious cultural, consumer, and capitalist agendas that informed Rockwell’s work./H

“A remarkable visual storyteller, Rockwell’s illustrations express the irony and reality of American life in the early and mid 20th century. This exhibition connects ideas and perspectives drawn from his correspondence.”

Norman Rockwell: The Business of Illustrating the American Dream features original paintings and drawings, as well as illuminating selections from Rockwell’s rarely-seen business correspondence relating to his artistic consumer commissions.